Everything You Need to Know About the Viral Labubu Doll Sensation

liamdave
22 Min Read

Key Takeaways

  • Origin Story: Discover how the Labubu doll was created by artist Kasing Lung as part of “The Monsters” storybook series.
  • Viral Fame: Understand why these dolls exploded in popularity across social media, especially after endorsements from celebrities like Lisa from Blackpink.
  • Collectibility: Learn about the “blind box” culture and why hunting for rare secret editions is so addictive.
  • Authenticity Check: Get practical tips on how to spot a fake Labubu doll versus a genuine Pop Mart product.

We have all seen those little fuzzy creatures with the mischievous grins popping up on our social media feeds lately. They are cute, a little bit weird, and absolutely everywhere. We are talking, of course, about the labubu doll. Whether you are a serious toy collector or just someone who loves cute desk accessories, it is hard to ignore the massive wave of popularity surrounding these characters.

If you have been wondering what the fuss is all about, you are in the right place. We are going to dive deep into the world of Labubu. We will explore where they came from, why they are so expensive sometimes, and how you can start your own collection without breaking the bank. So, grab a snack and let’s get into the fascinating universe of Kasing Lung’s most famous creation.

The Origin Story: Who Created the Labubu Doll?

To really appreciate the labubu doll, we first need to look at the brilliant mind behind it. The character wasn’t just invented by a toy company to sell plastic; it has artistic roots. The creator is Kasing Lung, a Hong Kong-born artist who grew up in the Netherlands. His background in illustration and his unique style are what give Labubu its distinctive look.

In 2015, Kasing Lung published a Nordic folklore-inspired storybook series called “The Monsters.” This wasn’t your typical fairy tale. The characters were a bit edgy, a little wild, but undeniably charming. The main character of this group was Labubu. Lung didn’t want to create something that was just “pretty.” He wanted character. That is why Labubu has those sharp teeth and that slightly naughty smile.

The transition from a 2D drawing in a book to a 3D vinyl toy happened when Lung partnered with Pop Mart, a giant in the designer toy industry. This partnership was the match that lit the fire. Pop Mart specializes in taking cool art concepts and turning them into high-quality collectibles. Once the labubu doll hit the shelves under the Pop Mart banner, it wasn’t long before it went from an art toy to a global phenomenon.

What Exactly Is a Labubu Doll?

You might be looking at pictures and asking, “Is it a rabbit? Is it a monster?” Well, it is a bit of both. A labubu doll is characterized by its long, rabbit-like ears, a row of serrated monster teeth, and a mischievous grin. Despite the sharp teeth, Labubu is not meant to be scary. The character is actually known for being kind-hearted, even if it always looks like it is up to no good.

Physical Characteristics

One of the reasons people love them is the texture. While the original figures were vinyl (hard plastic), the recent viral craze is largely focused on the plush versions. These are soft, fuzzy, and often come as keychains or pendants. They usually have a plastic face plate that keeps that iconic expression intact, while the body is soft.

The design is incredibly versatile. Kasing Lung and Pop Mart have released hundreds of variations. You can find a labubu doll dressed as a fruit, a spooky ghost, a camper, or even wearing high fashion. This versatility means there is a Labubu for every aesthetic. Whether you like pastel colors or goth vibes, there is likely a doll that fits your style.

It seems like overnight, everyone started hanging these dolls on their designer bags. But why now? The character has been around since 2015. The recent explosion in popularity can be traced back to a few key factors, with social media leading the charge.

The Celebrity Effect

The biggest turning point was when Lisa from the K-pop group Blackpink posted a photo with a labubu doll. In the world of collectibles, a celebrity endorsement like that is like striking gold. Fans immediately wanted to know what the cute keychain was, and sales skyrocketed. When a fashion icon adopts an accessory, it stops being just a “toy” and becomes a fashion statement.

The “Blind Box” Thrill

Pop Mart sells these figures primarily in “blind boxes.” This means when you buy one, you don’t know exactly which design is inside the box until you open it. It is the modern version of buying baseball cards or Pokémon cards. The surprise element releases dopamine in the brain. It is exciting! You might get the common one you expected, or you might pull a super rare “secret” figure. This gambling-like mechanic makes buying a labubu doll incredibly addictive.

Social Media Unboxings

Because of the blind box nature, Labubu is perfect for TikTok and Instagram Reels. Watching people unbox their dolls is a huge genre of content. Viewers get to live vicariously through the creator’s excitement (or disappointment). This constant stream of content keeps the labubu doll fresh in everyone’s mind and creates a sense of “FOMO” (Fear Of Missing Out).

Understanding the “The Monsters” Universe

Labubu doesn’t live alone. The world Kasing Lung created is populated by a whole gang of creatures known as “The Monsters.” While Labubu is the star of the show, knowing the other characters makes collecting even more fun.

  • Tycoco: This is usually seen as Labubu’s boyfriend. He is a skull character, often appearing alongside Labubu in sets.
  • Spooky: Another key member of the gang, often characterized by a more stoic expression.
  • Pato: A distinctive character with a unique shape, adding variety to the group.

The dynamic between these characters is often portrayed in the artwork and the toy designs. Sometimes you will find a labubu doll holding a tiny Tycoco doll. It adds a layer of storytelling that collectors really appreciate. It makes the dolls feel like they have personalities and relationships, rather than just being inanimate objects.

When you dive into this world, you are buying into a narrative. You can read more about pop culture trends and collectibles on sites like Silicon Valley Time, which often covers the intersection of tech, art, and modern trends.

The Different Types of Labubu Dolls Available

If you decide you want to buy one, you might be overwhelmed by the choices. There isn’t just one type of labubu doll. They come in various sizes, materials, and series. Let’s break down the most common categories you will encounter.

1. The Blind Box Series (Vinyl)

These are the standard small figures, usually about 3-4 inches tall. They are made of hard vinyl. Popular series include “The Monsters Art Gallery,” where Labubu mimics famous paintings, or the “Fruits” series. These are great for displaying on a shelf or a desk.

2. The Plush Pendants (The Viral Ones)

These are the ones you see hanging on bags. The “The Monsters – Tasty Macarons” series is the most famous one right now. They are fuzzy, have the vinyl face, and include a ring to attach to your purse or backpack. Because they are soft, they are fun to touch and carry around.

3. The MEGA Collection

For the serious collectors with a bigger budget, Pop Mart releases MEGA versions. These are massive—sometimes 400% or 1000% larger than the standard size. A MEGA labubu doll is a centerpiece for a room. They often cost hundreds or even thousands of dollars and are treated like statues rather than toys.

4. Action Figures

Occasionally, there are BJD (Ball Jointed Doll) versions or action figures with movable limbs. These allow for posing and photography, which is a huge hobby within the toy community.

How to Spot a Fake Labubu Doll

With great popularity comes a great number of counterfeits. Scammers know that the labubu doll is in high demand and often sold out, so they flood the market with fakes. If you are buying from a reseller (someone who isn’t an official store), you need to be careful.

Check the Face Plate

On the plush versions, the face is the biggest giveaway. Real Labubu dolls have a matte finish on the face, while fakes often look too shiny or plastic-y. The paint job on the teeth and eyes should be crisp. If the eyes look wonky or the teeth paint is bleeding onto the lips, it is likely a fake.

Inspect the Box and Card

Every genuine Pop Mart labubu doll comes with an identity card inside the box. This card features artwork of the specific character. Fakes often have blurry printing on the card or the box itself. The colors on the box should be vibrant and the text should be sharp.

The Feet and Tags

On the plush dolls, look at the feet. Authentic ones usually have details stamped or printed clearly. Also, check the fabric tags. Real Pop Mart tags have specific fonts and manufacturing information. If the tag looks cheap or has typos, stay away.

Where to Buy Authentic Labubu Dolls

So, where should you actually put your money down? It is tempting to just click the first link on Google, but that is how you end up with a fake. Here is a safer strategy for securing your labubu doll.

Official Pop Mart Channels

The best place is always the source. Pop Mart has an official website and official stores on platforms like Amazon or AliExpress (make sure it is the verified store). They also have physical vending machines (Robo Shops) and retail stores in major cities across the US and globally.

Reputable Toy Boutiques

Many designer toy stores stock Pop Mart products. Stores like MyPlasticHeart or Strangecat Toys are well-known in the community for selling authentic goods. Buying from them supports small businesses and guarantees you aren’t getting scammed.

Community Groups

There are huge Facebook groups and Discord servers dedicated to Pop Mart trading. While buying from individuals always carries risk, buying from a trusted member of the community with “proof of life” (photos of the product with their name and date) is often safer than buying from a random eBay listing.

The Investment Value: Are They Worth It?

Is a labubu doll a good investment? Well, that depends. Some people flip them for a profit, while others just collect for fun. Let’s look at the economics of Labubu.

Scarcity Drives Price

When a series sells out, the price on the secondary market shoots up. If you manage to pull a “Secret” (the rare figure in a blind box set, usually with a 1/144 chance), you could sell it for 10 times the price of the box. The Macaron plushies, which retail for around $17-$20, have been reselling for $40, $60, or even $100 during peak hype.

However, toys are volatile investments. While the labubu doll is the hottest thing right now, trends can cool down. If you are buying solely to make money, be careful. But if you are buying because you love the art, the value is in the joy it brings you.

Item Type

Approximate Retail Price

Potential Resale Price (Est.)

Standard Blind Box (Vinyl)

$13 – $16

$10 – $25 (Commons)

Plush Pendant (Macaron)

$17 – $20

$40 – $80+

Secret / Chase Figure

$13 – $16 (Cost of box)

$100 – $300+

MEGA 400% Figure

$180 – $250

$300 – $600+

Styling Your Labubu: The Fashion Trend

The labubu doll is not just a toy anymore; it is a fashion accessory. This is huge in Asia and is catching on rapidly in the US.

Bag Charms

The most popular way to display a plush Labubu is hanging it on a luxury bag. You will see them on Longchamp totes, backpacks, and even high-end designer purses. The contrast between a sophisticated bag and a goofy monster toy is what makes the look “cool.”

DIY Clothing

Believe it or not, people sew clothes for their dolls. There is a whole marketplace for tiny Labubu outfits. You can buy little overalls, tiny sneakers, and miniature hats. Customizing your labubu doll makes it unique to you. It is a way to express creativity.

Caring for Your Labubu Collection

If you spend money on these, you want them to last. Here are some quick tips on maintenance.

Cleaning the Plush

Do not throw your plush labubu doll in the washing machine! The plastic face can get scratched, and the fur can get matted. Instead, spot clean with a damp cloth and mild soap. If it gets dusty, use a lint roller or a piece of tape to gently lift the dust off.

Displaying Vinyl Figures

Vinyl figures are easier to care for, but keep them out of direct sunlight. The sun can fade the paint colors over time. Also, if you live in a very hot climate, be careful leaving them in a car, as vinyl can warp in extreme heat.

Organizing

Many collectors use clear acrylic display cases. This keeps the dust away and makes the collection look like a museum exhibit. You can find these cases cheaply online or at organization stores.

The Psychology of Cute: Why We Love Ugly-Cute

Labubu falls into the category of “kimo-kawaii” or “creepy-cute.” Why do we love things that are a little bit ugly? Psychologists suggest that “ugly-cute” things evoke a strong nurturing instinct. Because the labubu doll looks a little mischievous or vulnerable, we want to take care of it.

Furthermore, the sharp teeth combined with the smile create a complex emotion. It is not boring. A standard teddy bear is safe, but a monster with a smile is interesting. It reflects the complexity of human emotions—we aren’t happy all the time, and we all have a little “monster” inside us.

Labubu vs. Other Pop Mart Characters

Pop Mart has other heavy hitters. How does Labubu compare?

  • Molly: A little girl with pouty lips and big blue eyes. She is very popular but has a more traditional “cute” aesthetic compared to Labubu’s edgy vibe.
  • Dimoo: A boy with a cloud on his head. Dimoo is very dreamy and soft.
  • Skullpanda: Very goth and fashion-forward, with heavy makeup and elaborate designs.

While all are popular, the labubu doll currently holds the crown for the most viral mainstream appeal, largely due to the plush pendant trend that the other characters haven’t capitalized on quite as well yet.

Joining the Community

One of the best parts of collecting is the friends you make. The toy community is generally very welcoming.

Trading Events

Many cities host toy trading events. You bring your duplicate labubu doll figures and trade with others to complete your set. It is a great way to meet people IRL (in real life) who share your hobby.

Online Forums

Places like Reddit (r/vinyltoys) are great for asking questions. Just remember to be respectful. New collectors are sometimes intimidated, but if you are polite and do your research, veteran collectors are happy to help.

Frequently Asked Questions (FAQ)

Q: Is the Labubu doll suitable for small children?
A: Generally, no. Pop Mart products are classified as “art toys” for ages 15+. They often have small parts that can be choking hazards. The plush versions are safer, but they are still sold as collectibles, not durable toys for toddlers.

Q: Why is my Labubu doll so expensive?
A: If you are buying from a reseller, you are paying for the hype and scarcity. Retail prices are reasonable (under $20 for small ones), but once they sell out in stores, the secondary market drives the price up.

Q: How often do new Labubu series come out?
A: Pop Mart releases new series quite frequently, usually every few months. However, specific Labubu series might have longer gaps between releases.

Q: Can I take the clothes off the plush Labubu?
A: It depends on the series. Some of the newer plush dolls have removable outfits, while others have clothes sewn onto the body. Check the product description before you try to undress it!

Q: What is a “chase” or “secret” figure?
A: In a box of 12 blind boxes, there is usually one specific hidden design that is not pictured on the outside of the box. This is the “secret.” It is very rare and highly valuable.

Conclusion

The labubu doll is more than just a piece of plastic or plush; it is a cultural moment. From the artistic vision of Kasing Lung to the handbags of global superstars, this little monster has captured hearts worldwide. Whether you are drawn in by the thrill of the blind box, the fashion statement of the plushies, or just the sheer cuteness of that toothy grin, there is no denying the impact of Labubu.

As you start your collection, remember to buy from reputable sources, watch out for fakes, and most importantly, have fun with it. Collections are meant to bring joy. If you want to stay updated on more trends like this, keep an eye on resources like Silicon Valley Time. Happy hunting, and may the blind box gods grant you the secret figure you have been dreaming of

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